Lisa Bradley - Re/Max Vision



Posted by Lisa Bradley on 2/13/2018

There's one thing all successful real estate agents, advertising executives, and marketing professionals know about human behavior: Many people make buying decisions for emotional reasons, and then justify those decisions with facts. In other words, they might say they bought a particular house because of all the updates and stainless steel appliances, but the real reason was that they could imagine themselves living there, being happy, entertaining friends and family, raising their children, and even growing old together there.

For some home buyers, the deciding factor is that it reminds them of fond childhood memories or perhaps the house they grew up in. Whenever a home for sale stirs up good feelings, happy  memories, or positive thoughts in the mind of prospective buyers, it increases the chances they'll make an offer on the house.

Home Staging Tips

If your house is now on the market or you're considering putting it up for sale, there are a lot of steps you can take to make it more attractive to buyers. Obvious improvements like doing a thorough top-to-bottom cleaning of the house can make a big difference, but there are literally dozens of other things you can do to attract more offers and get the highest possible price for your property. Sometimes it's something as simple as a creating a pleasing scent, like cinnamon, lavender, hot coffee, of freshly baked bread, cookies, or muffins, that can create a comforting and enticing ambiance for potential buyers.

Although your real estate agent should already be well versed in the nuances of home staging, it would be to your benefit to do some research on it and participate in the process. Some home owners hire a professional home staging consultant to make sure no details are overlooked.

Avoiding Home Staging Pitfalls

Attractively decorating your home can be one aspect of making a good impression on potential buyers, but it's necessary to cast the widest possible net, so to speak, when making decorating choices. In other words, you would want the appearance, style, and color choices in your home to appeal to a wide variety of different tastes, rather than just a select few. That's why it's beneficial to get an objective opinion from an experienced real estate agent, a professional decorator, or a home staging consultant. Since you've been living in your home for umpteen years, you're probably going to be "too close to the trees to see the forest."

Some things that homeowners often tend to overlook just before prospective buyers arrive to tour their house include the following:

  • Furniture that's arranged in a haphazard, disjointed, or cluttered way
  • 'Welcome' mats that are dirty, faded, and anything but welcoming
  • Overflowing or grungy-looking trash baskets
  • Overgrown shrubbery
  • Smudged or cobweb-laden windows
  • Kitchens, bathrooms, and other areas of the house that are disorganized and visibly unclean
Keeping your home in immaculate condition at all times is definitely one of the more challenging aspects of putting it up for sale. However, when you consider the cost of keeping a house on the market for longer than necessary and eventually having to lower the price, the extra effort is well worth it!


 





Posted by Lisa Bradley on 2/14/2017

Accessories are the things in your home that give it character. There’s plenty of things in your home that give visitors an idea of who you are. When we want a house to feel like a home we add the small touches. There’s ways that you can make every room of your home visually exciting without breaking the bank. Whether you’re selling your home, or it’s just time for a change, these tips will keep your home feeling like a place anyone would want it to be-cozy. While home staging is an important part of real estate, there’s a human factor involved in the marketing of homes that is completely authentic with each family that resides in a home. From keeping things organized to using personal memories, there’s ways to make your home attractive to both visitors and potential buyers. Keep everything organized Less clutter equals less fuss. When everything has a place your house just works better for everyone. Even pictures laid out on the coffee table should be placed in a strategic manner. Items like souvenirs, pictures, or vases shouldn’t be placed in your home without a rhyme or reason. Be sure that you have the tools needed to keep organized. When the time comes that company is coming or you’re selling your home, you’ll be glad that you’ve kept organized. Use color The power of color can make any room visually exciting. Even one item that may seem out of place in a room can help bring character into your home. Funky looking mirrors, outrageous artwork, or a brightly colored wall can bring a focal point to a room that lacked one previously. Color can be a powerful tool to make a statement. Don’t be afraid to be adventurous with color. Remember that memories are priceless Your life should be reflected in your home. You can creatively use pieces of memorabilia to display in your home and tell a story. Not only will this remind you of your favorite moments, but it will allow you to give visitors insight into your life and share your experiences. Use your judgment Decorating with accessories doesn’t have to be complicated. If items can simply be lined up and look great then keep them the way! The science behind making a house a home is all about what makes you feel comfortable. What looks great to one person may not look as attractive to someone else. But there’s something to be said for being true to the way you like to live. The key here is to use your best judgment when decorating the inside of your home.





Posted by Lisa Bradley on 9/13/2016

If you're getting ready to put your home on the market, every little detail can make a huge difference in its marketability. Not only is it vitally important to make a great first impression on prospective buyers, but you also want those good feelings to linger after they walk out the door. Although homeowners generally don't need to concern themselves with the marketing aspects of selling their property, there is one sales principle which is well worth keeping in mind: More often than not, people make buying decisions based on their emotions and subconscious feelings, rather than on concrete facts and rational thought. It's only after they've made their emotion-based buying decision that they attempt to justify it with facts and logic. So "gut feelings," intuition, and emotions can play a central role in how and why people choose to buy one home over another. Easy Home Staging Tips That's why it can be beneficial to have the fragrance of freshly brewed coffee, cookies, cinnamon buns, or homemade bread wafting through the air when prospective home buyers visit. It can help put your visitors in a positive state of mind, and cause them to associate your home with those enticing aromas and good feelings. Unfortunately, the opposite effect can also come into play during a house showing. For example, offensive odors in the air could raise questions about the cleanliness or desirability of your house. If pet smells, stale tobacco smoke, or dirty laundry odors are among the recollections that linger in the minds (and noses) of would-be buyers, you can be sure they'll be less likely to make an offer. Fortunately, there are plenty of ways to counteract unpleasant odors and keep your home smelling fresh and inviting for real estate showings. Two other key things to consider when preparing your home for potential buyers are lighting and clutter. When one or more rooms look cluttered, it creates two negative impressions in the minds of prospects:

  1. It makes the living space look small and confining, which detracts from the perceived value of your home.
  2. It also creates an impression of chaos and disorganization. Whether that's a description of your family's lifestyle or not, you definitely don't want to convey that to prospective buyers.
Lighting Sets The Tone Lighting can be a tricky thing to get just right, because there's a thin line between soft lighting and gloomy lighting. Also, if the lights are too low, people might be wondering what flaws you're trying to hide. Harsh lighting can also have a negative effect on how people perceive your home, so if you notice visitors squinting or shading their eyes when they enter a room, it may be time to install a dimmer switch! Get an Expert Opinion In most cases, home sellers need input from a real estate agent, Realtor, or experienced home staging consultant to be able to show their home to its full potential. A professional can help you focus on specific areas in need of improvement, and can often provide cost-effective suggestions for making it more appealing to buyers. If you've been living there for a number of years, it's almost impossible to be objective about what needs to be changed, repainted, rearranged, or replaced. A seasoned real estate professional can look at things from the perspective of a potential buyer, and make recommendations that could help improve your curb appeal, present your home in its best light, and sell it faster and for the best possible price.





Posted by Lisa Bradley on 9/16/2014

In the hustle and bustle of prepping a home to be sold, many people overlook one very important detail; home safety. And while you'd like to think that prospective buyers visiting your home are upstanding citizens, the simple truth remains that selling your home opens your door wide open to complete strangers...Strangers who are going to be encouraged as potential buyers to explore every detail of your home. Luckily, by taking a few small steps, you can rest a little easier. 1. Hide you valuables - This may seem like a no-brainer, but you'd be surprised how many people forget to put away common valuables like jewelery, high-value collectables, expensive perfumes, and high-end designer accessories like handbags and money clips. Be sure to go from room to room, keeping an eye out for anything that may hold appeal for a potential thief, and tuck away anything you think might draw a thief's attention. Do a follow-up walk of your house the next day, just in case you may have missed something. 2. Firearms - If you are a homeowner who is also a gun and/or weapon owner, then you are probably already taking the necessary precautions in regard to gun safety. However, for some collectors, prominent display is one of the things that a gun owner may take pride in. Just because your guns are in a locked, secured display case doesn't mean that they still don't hold risk to you or your loves ones. In a private setting, a locked display case is just fine...But in a situation where you are selling your home, complete strangers will have the ability to see that you are a gun owner, how many guns you have, and the precise location of your collection. Considering the value of a gun collection can run into the thousands, they should be treated just like any other valuable in your home; locked away and out of sight. 3. Personal mail - Things like bill invoices, credit card statements, and social security information should be put out of sight. Identity theft is on the rise, and by taking the proper precautions, you can avoid your personal information from falling into the wrong hands. 4. - Prescription medication - Be sure to remove medications from your medicine cabinet that carry the potential for abuse. 5. Parental safety - If you are a parent, you'll obviously want to take precautions to keep your children safe. Remember...You are allowing complete strangers full access to your home. For peace of mind, consider removing family photos, personalized items such as prominently displayed school jerseys and embroidered pillows, and that A+ math test on the refrigerator. Many people feel this step is either unimportant or unnecessary. If you feel fine with displaying these items, then feel completely free to.  The odds of a person wanting to do your family harm are fairly low.  But if you are a "better safe than sorry" kind of person, then consider this step. As long as a few precautions are met, you have no reason to feel uneasy about your home being shown. The vast majority of the people who are going to be looking at your house are responsible members of society, looking for a home to either start or grow their own families. That being said....Better safe than sorry.